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Lactacyd Commercial
[youtube 1uO-qR8-HtY nolink]
GlaxoSmithKline is launching a TV campaign for their Lactacyd female hygiene brand, encouraging women to protect themselves everyday.The commercial unlike any I have ever seen before is filmed entirely from the vantage point of a vagina. We, the viewers are treated to the daily life of a woman though her most personal space of all in an effort to drive sales of its female hygiene brand Lactacyd.
Creative team behind this ad: Seyoan Vela, Colin Lamberton and directed by Robert Nylund. The TV campaign, is to air in the Netherlands, was created Grey Amsterdam. The ad is aimed at overcoming the perception among women in the Netherlands that Lacatacyd is for problems only, in an attempt to encourage women to adopt the brand in their daily routine.
Elisa Beenakker, a creative at Grey Amsterdam, said: “This commercial takes Lactacyd from feeling like a medical product to feeling like an essential part of a woman’s personal care routine.